The Marketing of Prometheus
-There were two different trailers released. The British marketing manager did not want the film to be anything to do with the previous film Alien therefore in the trailer there is no background music whereas in the American trailer there is the alien theme tune. The only correlation in the British trailer is the font of the word ‘Prometheus’ right at the very end.
-The trailers were released subtly, and were not intended to be popular in order for the appropriate target audience to find them and share with others in the category of audiences.
- They released a fake TED talk set in 2013 attracting over 6,000 retweets on twitter and over 21,000 facebook likes.
-They released viral posters.
-They set up a promotion website which looked like a real company included statistics on employees, locations and other facts.